SoftGoods supports in design and development of consumer products with a great deal of textile character, soft goods. A rough sketch or a plain design-brief could end up as fresh product concepts. Sometimes the deliverables are empathizing renderings or illustrative samples, but often the end result maintain complete presentation models, ready to replicate for production, finalized with manufacture-instructions and technical drawings. A manufacturer or design office can be in need of specific knowledge along mid-term development, or wants advice on long-term collections. No matter you need future proof/ durable solutions or contemporary/ timeless design. Sourcing of material, styling, colouring and fabric development can be incorporated. The soft goods are designed and developed in close cooperation with the client and when necessary, the manufacturing will be guided (in Asia or Europe). Co-creation.
One of the principals is research, as in a trend forecast or lifestyle analyses. This could result in a styling proposal to support a product line extension or an assortment update. Also research about brands and competitors or visit foreign working fields is often essential to generate fresh, innovative concepts.

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